ServiceMaster Clean Racing Sponsorship Heats Up At Daytona


Like the speeds that attract millions of racing fans each week to NASCAR events, ServiceMaster Clean has a long-time commitment to delivering exceptional services to residential and commercial customers. In auto racing, a yellow flag signals it's time to clean the track; debris removal and track drying must be done quickly and professionally in order to restart the race and get the drivers back on the track.

During a four-day event this past weekend, ServiceMaster Clean hosted more than 100 people in Daytona Beach, Florida at their hospitality events, which included franchise owners, customers, corporate leaders and associates, insurance partners and media outlets.

Last night, at the 2012 Daytona 500, during the seventh ServiceMaster Yellow Flag Caution period of the night on lap 160, driver Juan Pablo Montoya lost control of his car and crashed into a ServiceMaster Clean jet dryer vehicle that was blowing debris from an earlier crash off the track. Jet fuel from the track dryer immediately caught on fire on impact and sent flames rising approximately 20 to 30 feet into the air. Montoya escaped unharmed and the driver of the jet dryer, Duane Barnes, who is employed by Michigan International Speedway, was taken to a local hospital for evaluation and later released.

ServiceMaster Clean's Yellow Flag Caution Period sponsorship connects with racing fans and customers because our teams work quickly and professionally to clean, dry and restore race tracks to normal conditions, much the same way our professional service teams and technicians across the country serve homes and businesses every day.

Racing is about speed, precision, effective communication and teamwork, and that's exactly how we carry out our mission at ServiceMaster to simplify and improve the quality of our customers' lives.

This was one of the media clips that resulted from our Daytona 500 PR outreach this weekend: Jim Wassell, chief marketing officer, ServiceMaster Clean, appeared on First Business News out of Chicago.

To read more and see video and images of last night's crash, go to

About ServiceMaster SouthWest

ServiceMaster Southwest is the leader for Houston, Katy and Fort Bend County for all types of heavy cleaning services, 24 hour fire & water damage mitigation, residential project cleaning, carpet & upholstery cleaning, and much more. 

In 1989, Jerry and Paulette Janak, along with their five children moved to Sugar Land.  Following 25 years in the geophysical industry and the oil bust of the late 1980’s, they decided it was time for a change.  They had listened to “Paul Harvey News” for years and decided to buy a ServiceMaster franchise at his advice.   They believed that doing business with servant’s hearts and having the backing of the ServiceMaster Company would ensure success.

Today Jerry & Paulette are blessed to have daughter Karin involved in the family business as the Office Manager, many top-notch dedicated employees, and their three franchises listed among the top successful ServiceMaster franchises (selected from over 4000 locations in over 39 countries). ServiceMaster SouthWest provides cleaning and 24-hour emergency services to the Greater Houston Metropolitan area.

Jerry and Paulette are industry-certified in all phases of cleaning, pack out and fire & water damage services. And they are proud of their many trained and certified staff members and technicians.

ServiceMaster SouthWest is a training organization for Insurance Continuing Education offering classes in water damage mitigation, mold remediation, smoke and odor and other industry related topics. They host monthly approved continuing education classes for various levels of professional certification. They also team with other industry leaders to provide project management training on related industry topics.

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